McCain still thinks he can pretend to worry about "family budgets".

I'm presuming that this commercial was prepared before the seven homes fiasco broke because, if it wasn't, then McCain is simply a thicko.

It begins, "Celebrities don’t have to worry about family budgets, but we sure do." McCain must surely have realised that his days of playing his "man of the people" card are over. When you spend $273,000 a year on staff and can't remember how many homes you possess, it's simply ludicrous to pretend that you are worried about "family budgets".

McCain's entire campaign has been exposed as a sham. And that's before we get to his $520 black leather Ferragamo shoes and the fact that his wife LIED about Mother Teresa asking her to adopt a child.

His campaign deserves to be on it's knees this morning and I am appalled that the Mother Teresa lie is being reported only on the blogosphere. The MSM are ignoring it completely. Had that story concerned Michelle Obama it would be on the front of every single newspaper this morning. It's the worst lie that I have ever heard told on a campaign and the media are, once again, giving McCain an utterly free pass on it.

Hopefully, if enough of us on the blogosphere keep going on about it, they will have to - eventually - pick up on this. You can't give someone a pass for telling a lie on that level of stunning cynicism. Just as McCain can no longer expect to portray himself as someone worried about "family budgets".

McCain's campaign has to pick a new language as his "man of the people" theme has been blown out of the water. At the moment, he appears too slow to have noticed that the game has changed.