Tides CEO and founder Drummond Pike has asked advertisers to stop using Fox News to sell their products because of the link between Glenn Beck and the recent intention of Byron Williams to gun down members of the Tides organisation. Pike wrote:
In total, prior to the attempted rampage, Beck had attacked the Tides Foundation 29 times. On September 28th, more than a month after the shooting, Beck reiterated his focus on the Tides Foundation, warning, "I'm coming for you."Pike has gone as far as to imply that advertisers may very well end up with blood on their hands should they continue to advertise with Fox News.
In jailhouse interviews, the gunman confessed he views Beck as a "schoolteacher" who "blew my mind." My would-be killer admitted that Beck "give[s] you every ounce of evidence you could possibly need" to commit violence.
Beck has been sailing too close to the wind for a very long time now. It's long overdue that advertisers distanced themselves from Beck's hateful, paranoid, rhetoric. He is, literally, going to get someone killed.
Pike noted that "businesses that pay to broadcast commercials on Fox News are subsidizing Glenn Beck's television show by continuing to pump money into the network," adding, "It has become clear that the only way to stop supporting Beck is to stop supporting Fox News."
Pike concluded: "The next 'assassin' may succeed, and if so, there will be blood on many hands. The choice is yours. Please join my call to do the right thing in this regard and put Fox News at arm's length from your company by halting your advertising with them."