More than half of voters have doubts about 'slick' Cameron.

I feel like I have been harping on about this forever, but it's interesting to note that recent polls show that I am not alone.

David Cameron is struggling to ease voters' concerns that there is a hidden side to him and his party, a poll for The Independent on Sunday reveals today.

With an election looming, 56 per cent of people believe the Tory leader is a "slick salesman, but I worry about what he is like underneath", the ComRes survey found. Thirty-six per cent disagree with this.

Cameron is obviously worried that he might blow the election if he tells us what he is going to do, so he is left trying to appeal to the electorate on nothing more than the fact that he is not Gordon Brown.

So far, I know only this: he is planning to reverse the hunting ban for foxes, he wants to increase the threshold for inheritance tax, and he plans to align the UK with the saddest nutters at the very extreme right wing of Europe. But, apart from those three policies, I know very little else about what he is actually planning to do.

He made one call during the most recent economic crisis, and he got that call utterly wrong. He was alone in thinking that the recession should be allowed to run its course; not a single other leader, including the right wing leaders of France and Germany, adopted anything resembling the non-interventionist plan that Cameron was calling for.

So it really does not surprise me that so many voters worry about just who Cameron actually is. If one reads the British newspapers it becomes obvious that this man is going to walk into Downing Street this summer for no other reason than he is not Gordon Brown.

He's recently made an appeal to the British public:

"The hopes you had with Labour – that Britain would become a stronger, fairer society – those hopes don't just die because Labour haven't achieved them. They're alive with us in the modern Conservative Party.

"So, please, have an open mind at the next election. Even if you've never voted Conservative before, think about voting for us this time... We're winning the argument on the economy and on building a fairer society. So come and join us."

He's not only not winning the argument on the economy, but the notion that he and his cronies are going to build "a fairer society" have already been undermined by Philip Hammond's almost obscene promise that he intends to cut back public services so savagely that he is well aware that he will probably become "a great figure to pin up on the dartboard, and throw darts at."

He's almost salivating at the promise of becoming a figure of hate.

True, Cameron has now backed off a bit from these promises, but that is only further reason - as far as I am concerned - to think that he is saying anything to get the keys to number ten.

He won't tell us what he believes because he fears that, if he does, we won't elect him.

The last Tory leader who was elected without anyone knowing what she planned to do was Margaret Thatcher. She actually had the nerve to campaign on a slogan of "Labour isn't working" implying that she was concerned about unemployment figures. She then famously took those same figures to over three million whilst attacking the unemployed as "social security scroungers".

So the British public are very wise to worry about Cameron's coyness about what he intends to do. There is a precedent for that concern.

Although, sadly, I see nothing that can be done to prevent Cameron walking into number ten. It's feels as if that part of the script has already been written.

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Tags: David Cameron, Tories