Cameron's conference speech left voters completely unmoved.

I said at the time that David Cameron's speech left me cold because of it's utter lack of specifics:

But, overall, it was a speech which struck one by it's utter lack of specifics, a point which Cameron attempted to elevate into a virtue:

But I know that whatever plans you make in Opposition, it's the unpredictable events that come to dominate a government.

And it's your character, your temperament and your judgment, not your policies and your manifesto – that really make the difference.

You can never prove you're ready for everything that will come your way as prime minister. But you can point to the judgments you've made.

So, he is asking that people look towards his "temperament and judgement" and accept those as a substitute for actual policy.

And recent polling has revealed that the British public have had the exact same reaction.

David Cameron's speech to the Tory party conference failed to make an impact on voters who were previously unsure of what he stands for, a new poll for The Independent on Sunday shows today.

The ComRes survey put the Conservatives on 40 per cent, a 12-point lead over Labour, unchanged on the last IoS poll, earlier this month. The Liberal Democrats were on 19 per cent. This suggests Mr Cameron is heading for a majority of 46 – but there is no evidence of a major post-conference season bounce for the Tories. Some 48 per cent of people agreed with the statement "I don't really know what David Cameron stands for", while 48 per cent disagreed. This was only a marginal change on the last survey, when 49 per cent agreed and 47 per cent disagreed.

It's quite astonishing to me that David Cameron is heading towards becoming our next Prime Minister and more than half the nation have no idea at all of what it is that he believes in.

And he himself seems absolutely determined never to tell us. His every speech is a marvel in it's lack of specifics. Indeed, his last speech was utterly contradictory, where he promised to get rid of "big government" whilst promising to keep in place the social advantages for the poor which only big government can deliver.

But no-one seems to care. He's not Gordon Brown and that, for the moment, appears to be enough according to the script currently being pedalled by our tabloid culture.

Click here for full article.

Tags: David Cameron, Gordon Brown, Tory Conference