Friday, November 21, 2008

Obama Raised Half a Billion Online

It will change the way American elections are financed forever. Obama, the first American politician to truly realise the power of the Internet, raised over half a billion dollars online:

In an exclusive interview with The Post, members of the vaunted Triple O, Obama's online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.

"You looked at the money being raised online in the same way that you looked at the crowds who came to the rallies," Joe Rospars, the 27-year-old director of Obama's new-media department, told The Post. "You were constantly surprised at the number of people who were coming out to see him," and, when it came to online donations, "people exceeded our expectations as to what they were willing to do."
It also helped that he was able to say that, if people financed him out of their own pockets, he would not have to rely on the special interest groups which control Washington and that he could herald in a new kind of politics.

The very fact that he was able to raise such an astonishing amount of money shows how powerful that message was.

It really is true to say that only the Internet could have produced an Obama presidency.

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